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Research papers

Looking East, looking West

This paper concerns the planning, execution and communication of the results of Turkey’s first ‘industry’ readership survey. Three sets of problems needed to be resolved. First, Turkish media competition is intense, particularly...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Gülen Atakbek, Michael M. Brown
October 20, 1998
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Citation

Atakbek and Brown (1998a, October 20). Looking East, looking West. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/looking-east-looking-west